The world of academia: culture & education
Мир университетской науки: культура, образование

BackMagazines

01/10/2016 №10
GROWING INTEREST TO STUDYING PSYCHOLOGY OF RESTAURANT BUSINESS AS ITS NEW SUBJECT AREA

Геворкян Грануш Геворковна
Котова Изабела Борисовна

Annotation

The article starts with the idea that restaurant business does not belong to traditional objects of psychological researches and that psychological science has started researches in the area only in the recent years. The authors focus attention on the fact that a visit to a restaurant can have a deep psychological meaning, can promote personal and professional growth, revive interest to oneself, stir high ambitions, help to satisfy vanity and trigger new ambitious projects. The changes of the status of a restaurant as an organization of hospitality are caused by the changes in our attitude towards wealth, money, career and power. According to the paper, visiting elite restaurants is an attribute of the high social status of an individual. Psychologists have revealed that restaurant staff is supposed to take special care so that during a visit to their institution personal space of an individual was not interfered as it is an urgent biological and psychological need.

Key words

restaurant, psychological space, psychological analysis, act vity, service, hospitality, life-style, standard requirements, status, rela-t ons, wealth, money, career, power.

Bibliography

1. Vildanova, A.A., T.D. Alavidze and E.V. Antonyuk, 1997. Percept on of a private entrepreneurship and business owners. Bullet n of Moscow University. Series14. Psychology, 4: 65–70. (rus) 2. Deyneka, O.S., 1999. Economic psychology. St. Petersburg: published by Petersburg University. (rus) 3. Kabachenko, T.S., 1996. Psychology of management: handbook of research. Moscow: published by Russian Pedagogical Agency. (rus) 4. Kabushkin, N.I. and G.A. Bondarenko, 2002. Management of hotels and restaurants. Minsk: Novoye Znaniye. (rus) 5. Klimov, E.A., 2003. Psychology of the professional: chosen psychological works. Moscow: published by Moscow Psychological and Sociological Inst tute; Voronezh: MODEK. (rus) 6. Kotova, I.B. and G.G. Gevorkyan, 2006. Psychology of restaurant service and business: search for research vectors. News of Taganrog Radio-Engineering University. Series Pedagogics and Psychology, 14: 265–270. (rus) 7. Rutgayzer, V.M., 1971. Service indu

полный текст