The world of academia: culture & education
Мир университетской науки: культура, образование
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01/01/2010 №1
ESSENCE AND CONTENTS OF MEDIA CULTURE AS A SPACE OF MODERN EDUCATION OF FUTURE CINEMA AND TELEVISION SPECIALISTS
Annotation
The article deals with the problem of media culture as a space of modern education, its essence and contents in the modern society. Media culture has become an important factor of the Russian modernization and a basis for spiritual development of a personality. Modernization of contemporary education presupposes wide use of media at schools, colleges and higher schools. The development of the media culture allows the young generation to develop their communicative and creative abilities as the basis for their professional competences.Key words
media culture, space of modern education, communicative and creative abilities, professional competences.
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