The world of academia: culture & education
Мир университетской науки: культура, образование

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04/04/2011 №4
DEVELOPING MARKETING CULTURE OF TEACHERS OF ADDITIONAL TRAINING AS PART OF PROFESSIONAL SKILL IMPROVEMENT IN THE FIRMS

Еремина Светлана Васильевна

Annotation

The article is intended for heads of additional training establishments and heads of marketing services of educational establishments. The purpose of research is to develop and experimentally prove the model of marketing culture development of teachers for additional training as part of their professional skills improvement. The main results of research are presented in dynamics of qualitative transformations, motivational and valuable, cognitive, communicative and technological components of marketing culture. Prospects of the further researches on the issue are planned.

Key words

marketing activity, marketing culture, professional skills improvement, self-learning structure.

Bibliography

Bibliography

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