The world of academia: culture & education
Мир университетской науки: культура, образование

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01/01/2016 №1
CRITERIA OF CHOOSING CLOTHES BY MODERN GIRLS IN CONNECTION WITH THEIR GENDER IDENTITY

Касабова Ирина Сергеевна

Annotation

Gender approach to personality research is actively developing in national psychology. Relevance of this research focus is connected with the fact that in modern society male and female roles in different spheres of life are changing dramatically. Former ideas concerning male and female patterns become obsolete, being replaced 17 by more complicated behavioral patterns. It also concerns some features of choosing outfits, since they become means of self-presentation of an individual in interpersonal relations. In many respects appearance has a huge impact on the attitude towards a person from people around and, consequently, on the success of one’s ambitions and plans. The research findings confirm the hypothesis that criteria of choosing the style and type of clothes by girls are determined by their gender identity. Feminine girls tend to wear less practical clothes, prefer dresses, skirts, mini-skirts, blouses to emphasize the belonging to female gender. For masculine girls, clo

Key words

choice of clothes, gender ident ty, behavioral models, self-presentat on.

Bibliography

1. Gimaeva, R.M. and V.S. Chernyavskaya, 2007. Fashion and psychology: the choice of a modern woman. Vladivostok: Publishing House of Vladivostok State University of Economics and Service. (rus) 2. Kiloshenko, M.I., 2001. Psychology of fashion: theoretical and applied aspects. St. Petersburg: published by St. Petersburg State University of Telecommunications. (rus) 3. Labunskaya, V.A., 2010. “Visible Man” as a socially-psychological phenomenon. Social Psychology and Society, 1: 26–39. (rus) 4. Labunskaya, V.A., 2009. Subjective interpretation of the phenomenon of “normative dissatisfaction with one’s looks”. In: Subjective Approach in Psychology. Moscow: published by Institute of Psychology of the Russian Academy of Science. (rus) 5. Petrova, E.A., 2001. Communication signs. Moscow: published by GNOM y D. (rus) 6. Shkuratova, I.P., 2009. Self-presentation of an individual in communication. Rostov-on-Don: Publishing House of Southern Federal University. (rus) 7

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